Sunday, June 04, 2006
Moxie, a carbonated beverage, is considered to be the nation's first mass produced soft drink.
The word "Moxie" means courage, guts, self-sufficiency, chutzpah, confidence, fighting spirit, and nerve -- it also took a lot of moxie to swallow more than a mouthful of the stuff. At best, the flavor has been described as unforgettable. Early advertising campaigns informed potential patrons that they would have to "Learn to Drink Moxie." The thought of people drinking this stuff out of pleasure is incomprehensible, yet Moxie has a strong following who will drink no other soda. In fact, as late as the 1920s Moxie was our nations most popular national brand.
Moxie is found throughout New England.
Maine holds a Moxie Festival every year in July.
Monarch Beverage Company brands
UPDATED: August 26, 2008
Cornucopia Beverages has acquired the Trademark and rights of the Moxie brand and all associated beverages from the Monarch Beverages Company of Atlanta, Georgia.
Their new can/bottle reflect this change (finally!)